Blogs
Managing The Summer Dip
Posted by andrew sanderson on
We all know that wax melt and candle sales can drop off in summer. We see peaks leading up to Christmas, reasonable sales up to Mothers Day and then a slump until late summer. A couple of factors influence this sales behaviour : People tend to spend more time inside their houses during cooler months Wax melts and candles make great gifts for Christmas, Valentines Day and Mothers Day Point 1 can be backed up by customer behaviour during Covid when the majority of people stayed at home. During Covid there was no drop in wax melt and candle sales...
Sense Of Smell
Posted by andrew sanderson on
Passing through the house I smell the different reed diffusers or wax melts that have been burnt,
Wax Melt Challenges
Posted by andrew sanderson on
The two minute stir to combine wax and fragrance oil is one of the many myths within the wax makers world.
Percentage Load vs Content
Posted by andrew sanderson on
As bases and fragrance oils have different densities, you need to weigh each 'ingredient'
Pink Waterfall Fragrance Oil Review
Posted by andrew sanderson on
It is said that the mid notes are the heart of the fragrance and this is very true for pink waterfall.